March 2015

WATCH: STU AUTY ADDRESSES ELEMENTARY SCHOOL SUSPENSIONS

In the past five years, some of the youngest students in Toronto’s public school system have been suspended from school for such infractions as physical assault, sexual harassment and bullying.

Stu Auty talks to CTV news about what can be done. He emphasizes early intervention programs in schools.

“If that child is going in the wrong direction early on, and that are not looked after, by the time they get to secondary school it becomes something the community has to deal with”

WATCH THE INTERVIEW: HERE.

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We never expected that our video ‘Kids Read Mean Tweets’ would gain the momentum that it has! As of today, the video has been viewed 1.5 million times on Youtube! We are thrilled that the video is being shared, because this means more and more people are hearing the message; Cyberbullying is no joke. We hope that this message is resonating with everyone who watches it. Cyberbullying is truly an epidemic that effects so many young people everyday. In watching this video, we urge young people to stand up for those that are dealing with cyberbullying, instead of laughing at it. Witnessing cyberbullying and not saying anything makes you a bystander, and it can be just as hurtful to the person being bullied.

Once again, THANK YOU to everyone who has watched the video, shared the video, or written about it. Below you will find a collection of press we have received about the Kids Read Mean Tweets video.

TIME Magazine

Huffington Post

CTV News

Global News BC

Kelowna Now

CoCreate

AdWeek

AdWeek’s Top 5 Commercials of the Week

CKNW Radio

FOX News Chicago

 

 

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WATCH: https://www.youtube.com/watch?v=2f_kavukuKI

While celebrity mean tweets make for great late night comedy, real life cyber bullying is reaching epidemic proportions. With parents – and the law – unable to keep pace with ever-evolving social media channels, Canadians are fighting a losing battle to stop cyber bullying among children and teens. A new partnership between the Canadian Safe Schools Network and Toronto advertising agency john st. is taking an unusual approach to stem the tide and get put an end to the practice.

The team is taking a novel approach, using a crowd-funding campaign to raise the money for media buys, hoping to raise enough to buy ad space during the upcoming Stanley Cup playoffs; the video they hope to air is a heart-wrenching spin on the popular “Celebrities Read Mean Tweets” bit featured on the late-night talk show Jimmy Kimmel Live.

“We wanted to use the ‘Mean Tweets’ model because in a way, those videos give the message that cyber bullying is ok – even funny,” said Stu Auty, President of the Canadian Safe School Network. “But adult celebrities have the maturity and confidence to overcome these hurtful words. Children don’t. For regular kids, words can cut like a knife. Cyber-bullying is an epidemic that invades their lives and leaves many feeling like there’s no way out.”

It’s a growing problem; while only eight percent* of Canadian teens admit to being bullied online, 18 per cent of Canadian parents say they have a child who has experienced cyber bullying.

Some additional stats:

• 14 per cent of Canadian teen say they have seen mean or inappropriate comments about themselves on social networks.
• 31 per cent of parents say they know a child in their community who has experienced cyber-bullying.

“From these stats, it’s clear children are reluctant to admit to being bullied,” added Auty. “It’s time to take away the stigma, get people talking, and eliminate this problem once and for all.”

The Indiegogo campaign has been set up to raise funds for media to help the Canadian Safe Schools Network reach more people with this message. To help fund the project, and to view the video, click HERE

*Statistics courtesy of getcybersafe.gc.ca

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